Keynote Themes at Semantic Tech & Business, London, 2011
We knew that Semantic Tech & Business in London this week was going to be a great conference with some real business message but we couldn’t have predicted how excellent the keynotes were going to be.
Straight from the recent announcement that Volkswagen are using extensive semantics for their product data we have Martin Hepp presenting the way that structured data enhances the web. Martin gave great and essential messages, describing how rich product data is destroyed by the web today. He describes the web of documents (quite rightly) as a data shredder.
Through several major points the other that hit me between the eyes is how so much effort is spent optimising the experience of a web page once a visitor has landed there — yet the web has evolved (and is evolving) to show users key information without visiting the page. That means we have to invest far more in optimising for the way your data displays before a user arrives. Richard has been blogging about the use of Linked Data and Semantics in SEO and SERP for a little while now and if you want to discuss how to make the data on your site work harder to get visitors to come to you then we’d like to talk
Steve Harris of Garlik talked about the way they’ve used semantic technologies internally at Garlik. Their customers and partners, on the whole, don’t know that they use technologies like this — they’re just impressed by what Garlik can do with the data. He raised some great points, hiring expertise in this area is hard, so they look for good software engineers and then train them in Linked Data and SPARQL. Their experience, like ours, is that developers who have built systems this way for a few months do not want to go back to SQL.
If you have a team of software engineers, developers, data owners, DBAs and project managers who you want to understand this technology then we have a proven two-day training course that teaches Linked Data from the basics.
Steve’s other key message is that this stuff is ready and possible for companies and it has allowed Garlik to do stuff they couldn’t have done with relational technologies.
John O’Donovan entertained us with a seemingly endless stream of the most wonderful (badly phrased) headlines. For him these demonstrate the need for comprehensive and well-managed metadata. He talked about the BBC’s World Cup 2010 project which built its site atop a triple store. Talis Consulting have trained many of the developers and information architects at BBC in semantic technologies.
John mirrors the message from Martin and Steve that this technology is ready, capable of delivering large production systems and has real benefits in terms of power, flexibility and cutting implementation costs.
We’ve been seeing this market mature year on year for some time now and it’s great to see three high profile keynotes all saying the same thing — Semantic Technologies are ready for you to use.
If you want to start using them, come and chat with us






Monday found me participating in an on line conference ‘
Wednesday was another in the series of free Talis Platform Open Days, which are always enjoyable. A dozen or so engaged and and interested people from different organisations, lubricated by SPARQL Blend coffee, finding out about Talis and Linked Data. Not quite as enjoyable was the journey Tim Hodson and I then had to take to Weatherby to be ready for Thursday’s events – not helped by the SatNav having nervous breakdown in southern Yorkshire!
